Top 5 Reasons Why Is Fashion Important

In this article, we are going to take a look at some of the reasons why fashion is important. Before we get to the point, we should find out what fashion really is. In simple terms, fashion refers to the way you dress and style yourself. However, it has a lot of different aspects that include glamour and trends. This term is international and has a lot of religious and cultural connections.

Different parts of the world have different fashion trends. As a matter of fact, fashion is the essence of our life. Fashion is influenced by our feelings and likes and dislikes. Since all of us feel differently about things around us, it affects the fashion trends.

First of all, fashion is not about flashy designer outfits or buying expensive jewelry and makeup sets. Instead, it’s an absolute term that suggests that people have different perceptions about fashion. This is the reason there are many reasons why fashion is important. It does not make you look good but also defines your personality. Without further ado, let’s take a look at a few points that will help you understand the importance of the latest fashion trends.

1. Fashion creates a Great First Impression

You may have heard that the first impression is quite important, which is why we try to create the best first impression we can. Therefore, the first couple of seconds are quite important whenever you see someone for the first time. Apart from this, the way you put on jewelry, accessories, and outfits is quite important if you want to create a great impression on people you meet. So, this is the first reason to follow fashion.

2. Fashion is a way of Self-Expression

We know that the essence of our life is art. Art helps you showcase the creativity inside you. When you follow art to express yourself, it helps create fashion trends. As a matter of fact, the things we create using our creativity can make a fashion statement. The thing is that fashion is all about looking for your inner strength and peace. The type of outfits you wear speaks volumes about your love for art and taste.

3. Fashion helps you Bring out our Creative Side

You don’t have to become a fashion designer in order to trigger your creativity. All you need to do is choose designer outfits and a couple of matching accessories. The thing is that creativity is a byproduct of inspiration. Apart from this, fashion can help you get a deeper insight into your creativity.

4. Fashion helps Boost your Confidence

If you want to boost your confidence level, fashion can help you. Fashion offers a lot of benefits. With the help of fashion trends, you can accomplish self-actualization. Regardless of what you wear, it should make you feel comfortable.

5. Fashion rules the Entertainment Industry

In the world of entertainment, fashion is the most important thing. As a matter of fact, whatever happens in the entertainment industry revolves around fashion. Every TV show and the movie revolves around fas

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Top 10 Fashion E-Commerce Firms in India

Amazon, based in the United States and one of the largest online retailers in the world, offers, other than various other categories such as books, electronics, home décor, bags and luggage, jewellery, etc., clothing and accessories to its customers. Products within this category have been segmented according to gender, such as men’s and women’s clothing and shoes; according to brands, such as Arrow, Chemistry, Manyavar, or United Colours of Benetton; according to type, such as tshirts and tops, ethnic wear, pants and trousers, or lingerie and innerwear; or even according to stores, such as of that belonging to a specific designer, and so on. The site offers a 30 day return on its all its products within this category with ‘no questions asked’.

2. Flipkart

Founded in 2007 by Sachin and Binny Bansal, Flipkart is an online megastore based in Bangalore, Karnataka. Other than the basic categories such as electronics, home and furniture, books and media, etc., the portal offers two separate categories namely ‘men’, ‘women’, and ‘baby and kids’, which comprise all kinds of fashion products such as footwear, clothing, watches, accessories, bags and wallets, sunglasses, fragrances, and options in grooming and wellness merchandise. Flipkart also hosts a blog of the name ‘Flipkart Fashion Files’ where various authors contribute articles on global fashion news, trends, daily tips, and so on.

3. Snapdeal

Based in New Delhi and founded in 2010, Snapdeal is an online retailer that offers products in various categories ranging from Mobiles and tablets, electronics, to daily needs, sports and outdoors, or even real estate and financing. Within the fashion category, their merchandise is segmented into men’s, women’s, and kid’s fashion, which are further divided according to type of clothing or type of fashion product. Snapdeal offers a variety of options within each fashion segment for both men and women, such as Ethnic wear, which consists of sarees& more, anarkalis, dress material, stitched and semi stitched salwarkurtas, salwars and churidars, and so on.

4. PayTM

Launched in 2010, Paytm is one of the newest online platforms to be competing with global giants such as Amazon and eBay, and it has already been touted as a potential e-commerce giant, inviting large investments from major financiers. The firm began with providing services such as mobile recharging, bill payment, travel bookings, and later expanded to offer products within various categories such as home and kitchen, gifts and sweets, sutomative, electronics, and so on. In the fashion category, the firm offers men’s, women’s and kid’s products, and comprises different segments like types of clothing like ethnic wear, types of accessories like watches or footwear, or types of products such as eyewear or luggage, etc.

5. eBay

eBay is an e-commerce giant based in the United States, which facilitates sales between both ‘consumers and businesses’, and ‘two businesses’. Founded in 1995 and one of the very few online retailers to survive the ‘dot-com’ bubble of the late 90′s and early 21st century, eBay offers great deals in all kinds of categories such as mobiles and accessories, laptops and tablets, cameras, etc. Within the fashion segment, it provides products in women’s and men’s clothing, shoes, jewellery, baby and mom’s, t-shirts, and bags and luggage.

6. Jabong

Based in Gurgaon and founded in 2012, Jabong is an e-commerce platform that essentially offers fashion products in a range of categories like apparel, fashion accessories, beauty products, fragrances, home décor, etc. Since it is fundamentally a fashion portal, it offers a great variety of options for women, men, kids, in accessories, brands, sports, and so on, while additionally providing a separate section for sales, trending outfits, and even a fashion blog called ‘The Juice’. It provides its customers with options that range from local brands and designers like RohitBal to high street fashion brands such as Dorothy Perkins, Wendell Rodricks, etc. Jabong has partnered with different agencies to facilitate its position as a leading fashion portal, such as the NBA in 2014 to launch the first online NBA store in India, or the Lakme Fashion week for the coming 4 seasons, and even launched an online fashion week in the year 2014, that featured celebrity mentors like YamiGautam.

7. Myntra

Based in Bangalore, Karnataka, Myntra was founded in 2007 with an initial concept of providing personalized gift items that later shifted to offering branded fashion products. Officially merging with Flipkart in 2014 to compete with other e-commerce giants, Myntra moved to an app only business model to offer its customers a more focussed and service-centric experience. On the app itself, it offers all kinds of fashion options for men, women, and kids, and features a home page that announces sales, arrival of new items, or any such information.

8. Fashion and You

Founded in 2010, Fashion and You is an e-retailer that deals primarily with premium fashion brands and lifestyle products, and offers exclusive, mega discounts on most of its products. It claims to be associated with more than 1500 Indian brands and in excess of 200 brands, globally, and aims to be the topmost style destination for all fashion enthusiasts. It offers high street fashion and lifestyle brands across clothing, accessories, cosmetics, jewellery, fragrances, footwear, and so on.

9. Yebhi

Launched in 2009, Yebhi is an Indian, online shopping and services p

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A Comprehensive Guide on Fashion Trend Forecasting

What is Fashion Trend Forecasting?

Fashion trend forecasting also known as fashion forecasting is the study that focuses on current fashion and predicts the future and upcoming trends. A forecaster focuses on certain key elements like color, fabric, texture, print, graphics, etc. to predict future trends relating to the industry. It applies to all fields of the fashion industry, be it street clothes, ready-to-wear clothes or of any other type. Trend forecasters focus not only on this industry, but also takes into account the viability of other important industries like – automobile, food, literature and home furnishings, etc. to predict the future trend in fashion.

Factors determining the trends:

Popular fashion also called pop fashion, is a volatile market and depends on several external factors. Some of the factors which heavily influence the future trends are-

Color and Fabric – These are the two most important factors affecting the industry. The forecasters heavily use these two factors to predict the future of fashion.
Celebrities – This is probably the most influential factor determining the future trends. The Red Carpet is the place to look upon for future trends in fashion.
The economy of a country – The economy of a country and how much profit the fashion industry incurs in a particular fiscal year also helps in forecasting future trends about fashion design.
These are the most influential factors that determine the future of fashion. Apart from these factors, there are several other socioeconomic reasons that influence the fashion world in a positive or negative way.
Long term forecasting VS Short term Forecasting:

Long term forecasting evaluates certain trends and looks into the past for sources of information. The fashion forecasting in case of long term forecasting lasts over 2 years. Several factors like demographics, climate, major international incidents, consumer expectations, etc heavily influence long term fashion trend forecasting. Long term forecasting is generally carried out by specialized marketing consultants who have certain experience in the field.

Short term forecasting, also known as fad forecasting specializes mainly in predicting near about changes in the future of fashion design. Short term forecasting relies heavily on pop culture and celebrity wear. Certain events like art events, major sports events, some scientific changes also help in short term fashion trend forecasting.

Importance -

Fashion trend forecasting is very important in the modern world of internet connectivity and accessibility. Without correct and certain forecasts about the fashion world, the production of dresses can be hampered and thus the economy of certain companies can dwindle. Fashion trend forecasting is also very important from a company’s perspective. Not only the forecast helps in mass production but also they affect the overall image of the organization. In this fast era, mistakes in fashion can be very dangerous and harmful.

Responsibility of trend forecasting for a company-

As earlier said, fashion trends heavily influence the economy of a certain organization. Also, the prediction of future trends is a very important role. Women’s fashion is very volatile and changes every few days, unlike men’s fashion which changes only due to a certain specific event. Major companies have their dedicated fashion team that is responsible for forecasting the future possible trends. Marketing experts also play an important role in forecasting future trends. They set up customized advertisements that set up a stronger foothold for a certain type of fashion.

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Fashion Fiesta Wrapped In A Week

Creative sensational from different parts of the world taking style, beauty and definition of fashion to its edge, promotional linchpin of a multibillion-dollar industry, I am talking about nothing else but Fashion Weeks. Fashion weeks are hallmarks of fashion industry to rollout the new season feel in fashion. They generally last up to a week allowing fashion designers, artists and fashion houses to display their latest collection. It hallmarks next seasons in things, that’s why it is very important for buyers, media, celebrities and entertainment industry who take that fashion among the general public.

The most famous fashion weeks are held at Fashion Mecca Paris, Milan, London and New York. Since the new millennium fashion weeks are held in different parts of the world to put the local fashion on the world map and making a packed fashion calendar throughout the year. A refreshing sense of national identity and pride has emerged from the achievements of fashion sector – something that was otherwise traditionally been restricted to feats of sporting prowess, adding that its benefits go well beyond the fashion world (Emling 2006).

Fashion weeks are held several months in advance giving chance to designers, media and buyers to preview the trend for the next season. Fashion weeks are bi-annual events; the fashion weeks conducted between January and March are called “fall fashion weeks” whereas the one conducted in September through November are called “Spring Fashion Weeks”. Some fashion weeks can be genre-specific, such as a Miami Fashion Week (Swimwear), Prêt-a-Porter (ready-to-wear) Fashion Week, Couture (one-of-a-kind designer original) Fashion Week, Palm Springs Fashion Week (Resort Collections) and Bridal Fashion Week.

History

Omission of fashion week history would be curious at this point of time. Let me throw some light on that. Edna Woodman Chase–former editor of Vogue organized “Fashion Fete,” in 1914 to benefit the war-relief effort which is often apocryphally called the first fashion show ever. By the 1920s, the fashion show had gone mainstream. Early shows were o

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